Where Will It Take You?

Facebook isn’t cool. The youth of today think of it as the platform for millennials and their parents. But, its ecosystem and the entirety of its utility help facilitate real-life experiences, Url > IRL. Something other platforms don’t do. This informed the foundation of our repositioning and the impetus of a fundamental question; Where will it take you?

In this series of short social films, we take people down the rabbit hole of self-discovery through a series of topical touch points. The campaign thoughtfully imbues the notion of URL > IRL in every capacity. Everything has a physical and tactile quality. Our films were inspired by Buster Keaton's eye-catching silent movie stunts to create thumb-stopping transitions from one scene to another.