Driven To Give

Bums in seats, that’s what drives purchase in of Lincoln vehicles more than anything. What if, with every test drive you could do good? And help raise money for a local charity?

We developed a philanthropic test drive program for dealerships called ‘Driven to Give’ that repositioned them as caring contributors to their communities. Here's how it works - For every test-drive taken, Lincoln donates to a selected charity. The more test drives, the more we donate.

Each year an independent charity is selected that epitomizes the ‘Driven To Give’ ethos. With this platform we want to shine-a-light on those that demonstrate an awe inspiring selflessness and empathy towards people less fortunate than themselves. This year, we chose the Dragon Fly foundation.