Letting Go
Lincoln
TV, PRINT & SOCIAL
Every Lincoln evokes a feeling of Sanctuary. Hands free driving technology is the ultimate pressure test of that notion.
This film, a pregnant Serena Williams relives a childhood memory of when we she felt safe enough to put her trust in the one providing protection. In this duality, her father and the Lincoln she is driving, are seen fulfilling that role.
Agency: Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Luke Patridge
Creative Director: Luke Flynn
Head of Production: Mary Ellen Verrusio
Executive Producer: Mary Ellen Verrusio
Assistant Producer: Marisa Rossi
Business Affairs Manager: Dusty Slowik
Casting: Angela Martin
President: Michael Stefanski
Chief Strategy Officer: Lara O’Shea
Account Director: Tamara Taylor
Managing Director: Monique Frumberg
Production: division7
Director: Judith Veenendaal
Executive Producer: David Richards
Line Producer: Arlene McGann
Director of Photography: Patrick Scola