Casper
Really Honest Reviews
TV, PRINT & SOCIAL
Casper, was the OG mattress-in-a-box. But now, the market is flush with competitors offering something similar. In world of fake reviews, who can you trust? Your answer - baby animals.
Adding to the noise was the fact that the mattress market was besieged with fake reviews, affiliate marketing schemes, and opinion pieces of dubious origin. For our first campaign engagement, Casper asked us to concept a social media campaign that elevated the reviews and recommendations conversation to a different place. You know who won’t ever lie to you? Baby animals.
Boasting over 30 cut downs featuring many individual animals as well as a variety of different supercuts, the ensuing campaign — titled "Baby Animals" — was built for maximum impact, testability, and performance on all social channels.
On launch, the campaign generated a 9.5x lift in engagement, a 6x lift in social-driven site traffic, and a 20% lift in conversion. Our animals performed so well, in fact, that they earned themselves a broadcast run (which is still ongoing) as well as two more sets of spots featuring new, even fluffier, talent. "Animals 2.0" also featured another 30+ cutdowns for social.