Virgin Media
Keep up
Global Repositioning, OOH, TVC, Digital
Richard Branson’s New Virgin Media Broadband so fast, we’re saying bye bye to buffering. You could say that it’s Usain Bolt fast.
As part of a $200M Virgin Media pitch, we were tasked with establishing a new global brand positioning. In keeping with Virgin's cheeky brand attitude, we came up with the strap line - Keep Up. The new brand positioning was then launched with a national campaign featuring Usain Bolt as Richard Branson.
For OOH & digital we created a matrix of executions which targeted different consumers with various different mindsets and internet needs.
Chief marketing officer: Nigel Gilbert Executive director: Jeff Dodds Advertising and sponsorship director: Richard Larcombe Creative directors: Howard Wilmott Mark Griffiths Simon Richings Creatives: Gary Anderson Tony Miller Sam Turk Paul Robbins Darren O'Beirne Neil Mcguirk Executive strategy director: Lucy Jameson Planning partner: Dom Boyd Managing partner: Xavier Rees